Essay info
Contact us
Toll-free for US only: 1-866-509-5959 Order custom essays:
Instant Quote
Type of work:
275 words/page
Price: $0
Make an order
Our Prices
14 days per page
10 days per page
6 days per page
3 days per page
2 days per page
24 hours per page
12 hours per page
6 hours per page
3 hours per page
Note: The prices are given for High School academic level. Please, visit "Prices" page for the detailed prices.
Similar essays
Write my essay on
"Apple Ipod Marketing Plan"
Apple Ipod Marketing Plan
Assessment task

Marketing Plan

Apple Ipod


Executive Summary____________________________________________3

Situation Analysis

-Market Analysis_______________________________________________3

-Product Analysis_______________________________________________4

-SWOT Analysis_______________________________________________ 4

-Competitor Analysis ___________________________________________ 6

Marketing Objectives__________________________________________ 7

Identifying Target Market

-Selecting Target Market_________________________________________7

-Target Market_________________________________________________7

Developing Marketing Strategies

Marketing Mix:





Implementing the Marketing Plan__________________________________10

Monitoring and Controlling

-Developing a Financial Forecast____________________________________10

-Comparing actual and planned results________________________________11

-Revising the marketing strategies____________________________________11

Appendix ______________________________________________________12

Appendix A_____________________________________________________13

Appendix B_____________________________________________________14

Appendix C_____________________________________________________15

Executive Summary

The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.

This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings.

This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling.

Situation Analysis

Market Analysis

Internal Influences

• Management: Effective management is required for the training and development of employees for the continue innovation of Apple Ipod and for retraining sufficient funds during competitor introducing new product.

• Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market.

• Technological Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well stay on date with the amounts of Ipod's ordered, made and delivered.

External Influences:

• Competitors: Competitors will regulate what, when,...

Please note! This is not an example of text written by our writers! is a database of essays that were collected at open web resources. You can use them at you own risk following the citation rules below.

But we recommend you to order a custom plagiarism-free essay written just for you from one of our writers. Place an order, add your paper details and enjoy the results! You can keep in touch with your writer, check the draft of your paper and send your order for revision for free. If you are hesitating to place an order – just ask for a quote!
If you want to use this essay follow the citation rules below:
"Apple Ipod Marketing Plan." Aug 19, 2018
View full text
essay on Apple Ipod Marketing Plan
9 (2262 words)
Plagiarism level of this essay is: 95%
Order this essay written from scratch Right Now!
Hello. Write my essay on Apple Ipod Marketing Plan
Leave Your comment
Enter symbols below:
Captcha Image