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"Art marketing structures and strategies"
Art marketing structures and strategies
Author:
Jennifer Valles
Assignment 2 ARH 102/F/101/3


Marcia Snyman


Student no: 0497-4085


Theme: Art marketing structures and strategies


Introduction:


Craft in context: 'Craft objects have universal attraction that crosses cultural and geographic borders and transcends time'. (Susan Shells chop/Wendy Goldblatt/Doreen Hemp 2002)


The global interest in the traditions of other nations is supported by the worldwide desire to travel, as well as by programmes and articles in the media. The form, the volume and the integrity of the material introduce a connection to the roots of a living culture and bring a sense of the permanence of the creative spirit of mankind into the living space.


Craft can be defined as useful and aesthetically pleasing objects created mainly by hand asking specific materials and developed skills. (Susan Shellschop/Wendy Goldblatt/ Doreen Hemp 2002)


The subject of my discussion/field research is Kim Sacks's gallery/retail outlet in Rosebank Johannesburg where she sells and displays a large range of crafts with the foundation of her interest being the development of ceremanic's in South Africa.


Background:


Kim Sacks was established in 1986 in Yeoville. Here she founded a pottery school and gallery to develop an appreciation of what ceramics were about. Much of her experience comes from travels through Europe and her studies at the Royal Danish School of Art in Copenhagen.

In 1998 she moved the gallery to Rosebank to be closer to the developing market. The gallery is positioned close to the Hyatt and Westcliff hotels, which attract many tourists, and 13000 local cars pass by the gallery daily. The ceramics school still operates from Yeoville.


The Gallery:

The gallery is a fusion of architectural styles taken from her travels all over the world and combined into a statement on Africa. The entrance to the gallery is enormously high, with pots on the windowsills above the entrance and the walls covered with the latest finds, displayed in layers of...

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essay on Art marketing structures and strategies
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Added:
12/14/2011
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