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"Business Mission Statements"
Business Mission Statements
Anthony Pacella
The nature of a business is often expressed in terms of its Mission which indicates the purposes of the business, for example, to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas. The primary goal of any business is to increase stakeholder value. The most important stakeholders are shareholders who own the business, employees who work for the business, and clients or customers who purchase products and/or services from the business. In this paper I will briefly discuss the differences between Domestic, Global and a non- U.S based company. I also will describe the priorities of the stakeholders are addressed in the mission statements.

I have chosen Home Depot a domestic company, Coca-Cola Enterprises a global

company, and Elliott International a non-U.S. based company from which to evaluate the mission statements. The domestic company The Home Depot was founded in 1978 in Atlanta, Georgia and has since become the world's largest home improvement retailer

and is the second largest retailer in the United States, with fiscal 2002 sales of $58.2 billion. The Company's common stock has been publicly traded since 1981, and is listed on the New York Stock Exchange under the symbol "HD." Its mission statement is:

The Home Depot is in the home improvement business and its goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. They are a values-driven company.

The Home Depot has the highest priority when it comes to customer service,

according to its company values, excellent customer service, respect for all people, and

building strong relationships are key to their success. The technology used in today's

industry is typical. Their survival, growth, and profitability depend on high service,


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