Essay info
Contact us
Toll-free for US only: 1-866-509-5959 Order custom essays:
Instant Quote
Type of work:
275 words/page
Price: $0
Make an order
Our Prices
14 days per page
10 days per page
6 days per page
3 days per page
2 days per page
24 hours per page
12 hours per page
6 hours per page
3 hours per page
Note: The prices are given for High School academic level. Please, visit "Prices" page for the detailed prices.
Similar essays
Write my essay on
"Business Studies Marketing Report"
Business Studies Marketing Report
[b]Business Studies Marketing Report[/b]

URBAN HYPE URABN HYPE INC. Phone 123 456 789012345 Main Street Fax 123 098 7654Southridge, WA 12345

Proposal on Marketing research

URBAN HYPE ideal proposal on market research.





Marketing, the all-embracing function that links the company with customer tastes to get the right product to the right place at the right time. Marketing decisions are made through the marketing model , based on findings of market research, and carried out through the marketing mix. At all stages in the marketing process, the firm needs to work closely with the production department and research and development, to ensure that what is promised is delivered.

Market research is the main process of gathering primary and secondary data on the buying habits, lifestyle, usage and attitudes of actual and potential customers. The intension is to gather evidence that can enable marketing and production decisions to be made in a more scientific way than would otherwise be possible. Most large consumer goods firms agree on one phrase used by Sherlock Holmes "It's a capital mistake to theorise before one has data".

Market research can be subdivided as follows:

Desk research

Quantitative Qualitative

Retail audits Expert opinion

Field research

Quantitative Qualitative

Usage and attitude studies Group discussions

Market orientation, the extent to which firm's strategic thinking stems from looking outwards to consumer tastes and competitive pressures. The main alternative is production orientation, where the firm looks inward to its own production needs and limitations. For many years, British firms were criticised for their lack of market orientation, but that changed in the 1980s. However, there is a danger that market orientation results in lost power and status for engineers and production managers, which might affect long-term technological competitiveness.

Primary research is the gathering of first-hand data that is tailor-made to a firm's own product, customers or markets. This can be carried out...

Please note! This is not an example of text written by our writers! is a database of essays that were collected at open web resources. You can use them at you own risk following the citation rules below.

But we recommend you to order a custom plagiarism-free essay written just for you from one of our writers. Place an order, add your paper details and enjoy the results! You can keep in touch with your writer, check the draft of your paper and send your order for revision for free. If you are hesitating to place an order – just ask for a quote!
If you want to use this essay follow the citation rules below:
"Business Studies Marketing Report." Aug 19, 2018
View full text
essay on Business Studies Marketing Report
4 (967 words)
Plagiarism level of this essay is: 88%
Order this essay written from scratch Right Now!
Good morning!! Write my essay "Business Studies Marketing Report" for money please!
I have my ielts schedule on 4th nov, would like to thank you for these viodes. they aremost helpful to all of us. nice voice too flat tone maybe this is good in Speaking section of ielts. what do you think? Thanks much!
Leave Your comment
Enter symbols below:
Captcha Image