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Information for the Using Motivated Sequence

The Motivated Sequence Design is used in a persuasive speech urging the audience to some form of action. It follows a problem-solution design. Don't let this fool you into thinking you can only use this when there is a problem to be solved. This design can also be used as a persuasive form of selling.

Think of all the junk mail you receive, more than likely the advertisers are using the motivated sequence to sell the product. They are trying to establish a need for you to buy or use their product, and showing you how you can benefit from the product and urging action on your part.

The first step in the motivated sequence is to establish attention in the introduction. You are trying to get the audience interested in what you will be talking about in the speech.

The second step is the need step that is established in the body of the speech. Here you will demonstrate to the audience why your topic or product is important to them. Thus, it's the same as in the Informative Speech of showing why your topic is important to your audience. However, note that this step is the first step in the body of a persuasive speech, unlike the informative speech where it is in the introduction.

The third step is satisfaction. Also in the body of the speech, here you will demonstrate to the audience how they will be satisfied with your product or solution.

The fourth step in the sequence is visualization. You ask the audience to visualize the success of your solution/product, or the consequences of not taking the action you request of them. The fourth step is in the body of the speech also.

The fifth and final step of the sequence is a call to action....

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"cell phones." Sep 24, 2018
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