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"Executive Summary of Business Plan for New Greek Restaurant"
Executive Summary of Business Plan for New Greek Restaurant
Alexandria Tavern's- "a Greek restaurant," unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Alexandria Tavern's is the answer to an increasing demand. The public wants value for everything that it purchases, is not willing to accept anything that does not meet its expectations, and wants entertainment with its dining experience.

In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Alexandria tavern's does this by being the only Greek restaurant in the area. We will provide our customers with unique Greek food with Greek entertainers every week.

This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on kitchen design, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business.

The financing, in addition to the capital contributions from the owners, will allow Alexandria Tavern's to successfully open and maintain operations through year one. The initial capital investment will allow Alexandria Tavern's providing its customers with a value driven, entertaining dining experience. Successful operation through year three will provide enough cash flow to be independent in year four.


Alexandria Tavern's objectives for the first three years of operation include:

-To get a good market share in Jyväskylä restaurant business.

-Keeping food cost fewer than 35% of revenue.

-Keeping employee labour cost between 16-18% of revenue.

-Building a good reputation in business life.


Facilities & Offices

The restaurant at Kauppakatu 21 is a 400 Square meter space. It was formerly a restaurant and needs on minor structural modifications. The licenses and codes' issues are all in order. New equipment and dining room furnishings will be purchased and installed by the general contractor.

Hours of Operation

The restaurant will be open for lunch and...

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