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"how role of entrepreneurship is affected by global and electronic business environment"
how role of entrepreneurship is affected by global and electronic business environment
Author:
Alyscia Yellowman
INTRODUCTION

The point to ask oneself before embarking to discuss the role of entrepreneurship in electronic commerce is what is entrepreneurship and what is electronic commerce? Once this question has been answered and understood, then digging deeper into the two terms is recommended for further understanding of the concepts.


Longenecker et al () pg. describes an entrepreneur as "those individuals who discover market needs and launch new firms to meet those needs". While Hindle, Legge (1997) pg. 80 describes entrepreneurship as "a managerial process of opportunity realisation through a creative approach to resource control." In essence, therefore, entrepreneurship is all about pursuing opportunities by providing or creating innovations that possess a market niche or market potential.


Longenecker () pg describes electronic commerce as "the paperless exchange of business information via the internet. It is the means of conducting business transactions that traditionally have been carried out by telephone, mail or face to face in brick and mortar establishments."


Emergence of new technology has led to new and various ways of conducting business especially now in the 21st century. Thus, the purpose of this paper is to separately view entrepreneurship and electronic commerce and then view how electronic commerce affects entrepreneurship.


ENTREPRENEURSHIP

It is known that an entrepreneur takes charge of a certain project that will deliver valuable benefits and bring it to completion. He or she also manages risk in that he or she reduces the risk that the other stakeholders if any would bear. By this, we see that the entrepreneur has some advantage. By this, we mean that the personal risk that the entrepreneur carries is less than the risk any other stakeholders would have had to achieve the same result.


Many people have been attracted to entrepreneurship by very many various reasons. The most common reason is the issue of one becoming independent, their...

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essay on how role of entrepreneurship is affected by global and electronic business environment
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11/10/2011
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