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"international airline companies"
international airline companies
Author:
Gina Allred
TABLE OF CONTENTS


Page

Introduction…………………………………………………..……………….……….. 2


Discussion………………………………………………………..………………………. 4


Conclusion…………………………………………..…………………………….……… 17


References…………………………………………………………………….………… 17


Appendix………….………………………………………………………………………. 18


INTRODUCTION


In this millennium, business organizations are continuously facing multitude of competition. Companies must deal with challenges such as how best to approach their rivals, rapid technological change, the emergence of new industries and serving their customers. Thus, to survive and succeed in this millennium, the need to build and sustain competitive advantage will be greater than ever.

Airline industry is a highly competitive industry. Nowadays, in order to survive and develop, more and more airline companies are searching for competitive advantages. Generally, for an airline company, competitive advantage can be gained through two ways: improving customer service and cutting down operational costs.

In this project, the focus will be on how international airlines companies achieve competitive through quality of service and lower cost. First, British Airways' service strategy will be discussed. Second, Southwest Airline's low cost strategy will be considered. After looking at these two parts, a summary of the competitive strategies will be highlighted and commented on.


DISCUSSION


I. How competitive advantages is gained through service


British Airways is the world's largest international passenger airline. Operating more than a thousand flights a day to 160 airports worldwide, it has a fleet of over 300 aircraft and a workforce of 60,000.

In the highly competitive airline market, customer service is a key differentiator. The British Airways reputation has been built upon quality service provided by dedicated workforce. To continue to improve, the airline developed goals and values fundamental to achieving its mission including the provision of personalized service to its most valued customers.

British Airways regards the whole process of obtaining travel information, booking, ticketing and checking in at the airport as important parts of the entire travel experience.

E-ticketing:


British Airways was one of the first airlines to offer electronic ticketing in 1997. Electronic ticketing replaces the paper ticket with a...

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essay on international airline companies
Pages:
7 (1870 words)
Comments:
1
Added:
12/09/2011
Category:
Business
Plagiarism level of this essay is: 89%
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Comments:
Rainey
Hey, "international airline companies" is a topic for my term paper. Can you write my paper for me?
04/07/2009
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