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Write my essay on
"Marketing"
Marketing
Author:
Jennifer Valles
MARKETING ASSIGNMENT 1


Q1. Explain what is meant by the marketing concept and illustrate your answer by using an example of a market led organisation.


A. The marketing concept is about matching a company's capabilities, with the wants and needs of the customer. The marketing concept is used by organisations in an attempt to satisfy this need. Marketing facilitates an exchange which satisfies the relationship between seller and buyer.


Money, Credit, Donations


Goods and Services


A need is a basic requirement that has to be satisfied. Examples of basic needs are food and drink. One good example of an organisation that takes advantage of one of these basic needs is Coca Cola.


Coca Cola use peoples' thirst as a way of selling their products. One way that Coca Cola were led by market demand was that people became increasingly aware of the detrimental effects of sugary products and they are deemed to be unhealthy and fattening, Coca Cola addressed the situation with the launch of Diet Coke.


Q2. Compare and contrast the selling and marketing philosophies – using company examples of your choice.


The main comparison between marketing and selling is the exchange relationship. The marketing philosophy aims at fulfilling consumers' needs and meeting organizational objectives. The selling philosophy emphasizes aggressive selling techniques.


By using a selling philosophy it is believed that consumers will not buy enough of a product if left alone to do so, therefore the organisation will undertake an aggressive selling and promotion effort in order to coax the consumer into making a purchase. An example of companies that uses this approach would be those who supply double glazing. Very often they use 'cold calling' as a method of selling. Definition of 'cold calling' is calling a customer without prior appointment.


Starting Focus Means Ends

Point


By using a marketing philosophy the provider believes the key to achieving success...

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essay on Marketing
Pages:
7 (1696 words)
Comments:
1
Added:
06/29/2011
Category:
Business
Plagiarism level of this essay is: 92%
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06/07/2010
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