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"Marketing and Popular Media"
Marketing and Popular Media
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srheric
The article, "Analyzing popular media texts in the classroom," can be best categorized as a qualitative study because of the fact that it consists of human theory and it is objective in nature. It also can be identified as a textual analysis because it describes and interprets the characteristics of a message. Like the title suggests this report was done in many classrooms within the years of kindergarten through twelfth grade and it was conducted by teachers who practice media literacy. The main point they are trying to convey is that by relating daily assignments in the classroom with the use of popular films, magazines, television programs, and music lyrics, teachers are able to spawn deep conversations and remarkable writing from their students.


This report is Renee Hobb's study of using media text in their classroom. She used the television show "The Simpsons" and compared it with some of the works of Mark Twain. She realized that many of her students had a great interest and extensive background knowledge about "The Simpsons," and that most of them were able to describe the characters, plot lines and other controversies within the show. Taking advantage of this, she used specific areas to relate the two sources. An example of one area she used was social criticism. In many episodes of "The Simpsons" the same targets of humor are used, which she helped her students to understand and analyze them in each instance. Some of these were corporate greed and power, human stupidity and laziness, and hypocritical behavior of government officials. Next, they looked at Mark Twain's work and how he used targets also to relay his message. Some of his were women's rights, the jury system, and lobbying and bribery in Washington. Moreover, the students learned that just as "The Simpsons" might be...

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essay on Marketing and Popular Media
Pages:
3 (651 words)
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1
Added:
11/29/2011
Category:
Marketing
Plagiarism level of this essay is: 92%
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Janet
Good morning!! I need an essay on Marketing and Popular Media
03/26/2011
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