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"Marketing Plan"
Marketing Plan
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Executive Summary

ALPHA Audio, a leading global electronics manufacturer, is going to produce the innovative and exciting car audio compact disk recorder and receiver. This product will be capable of recording music off the radio and engraving it onto a compact disk for later listening enjoyment. When the consumer hears a song on the radio that they like, they will press the red, clearly labeled RECORD button on the receiver. For efficiency, a 40-second anti-skip chip has been added, allowing the car driver to record the song in its entirety. This ensures safer driving, reducing the chance of hastily taking eyes off the road to search for a button.

Recording songs off the radio is attractive to people of all ages, as there are several different radio stations of listening choice. This product is anticipated to supercede the past innovations of SONY in sales, which was the first company to produce a compact disc, as well as a vehicular compact disk player.

Company and Industry Description

ALPHA Audio is one of the largest companies in the audio and video equipment industry, holding 26% of the market share, having a strong foothold on a relatively large industry. Like all technology industries the audio industry is constantly growing. Last years revenues of the industry were nearly 200 billion dollars.


ALPHA Audio is the leader in their industry concentrating on all most all aspects of its market, from high to low end equipment and still backing it up with ALPHA name and quality. However they are not alone in this industry.

In this industry there are about thirty other companies, and even with all these companies ALPHA holds the highest market capitalization by 180 billion US dollars. Some of the larger companies are Matsushita Electric, NEC, and Sharp. They hold approximately 25, 6, and 8 percent respectively of...

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