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"Marketing Plan"
Marketing Plan
Author:
Carlos Hernandez
Marketing Plan:


Marketing Strategy:

STOG is a company that is bent on providing top equipment to aid the people who risk their lives in trying to help others. The company main goal is to save lives as well as facilitating work for our customers. Our marketing strategy is to provide an efficient and user friendly tracking systems. The product will be highly advanced by keeping up with today technologies that are available and further improved by constant research to improve the system. By providing an efficient and safe tracking system our company will establish a strong regional distributor network by laying a foundation for national distribution.


Comprehensive Plan:

The overall marketing plan for STOG products is based on the following objectives:

1. To establish a financially strong, regional based GPS Company by providing the initial capital funding for the Company through private investor contributions.

2. Work with the city and state of New York to establish a service agreement to be the main provider of the tracking systems to be use by the law enforcement department.

3. To create an exclusive system tracking network of services that will help in the share of the profit that will provide the necessary funds to help the company grow faster.

4. Produce the latest and highly efficient tracking systems to meet the demand for providing a better tracking device that is used by the FDNY, NYPD and other departments.

5. Capture the attention of other potential customer that the company could expand to such as automotive industry as well as military.


Distribution:

STOG is setting up a contract with the city and state of New York to provide GPS services. STOG is providing a service for the law enforcement agencies in New York City and New York State. The main goal of STOG is to provide top of the line tracking systems that will...

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essay on Marketing Plan
Pages:
4 (1057 words)
Comments:
0
Added:
12/14/2011
Category:
Business
Plagiarism level of this essay is: 94%
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