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"Marketing Research for Personal Computer in North America"
Marketing Research for Personal Computer in North America
Jason Cashmere

As the stock market continues to crash, aggressive marketing and sleek products by the by PC manufacturers are attempts to set the stage for a strong aggregate performance by PC market. The PC price slicing war currently raging between PC manufacturers is being used to cause market share shifts, and help to tempt consumers ravaged by economic recession to buy more of the product. The present PC demand is bugged down by prevailing recession. Analysts believe that the market will rebound soon economic indicators show signs of improvement.


The PC and the peripherals supply are at the beginning of one of the dynamic period because of emergence of Pentium-Pro and similar next-generation accessories. The computer and information technology survived the concerns and fair of the millennium bug without crashing as speculated, which invariably implied that PC market is here to stay. Goldberg (1998) observed that the combination of lower pricing and non-stop marketing activities would help to keep the PC market hot. Nevertheless, the current recession appears to weaken consumers' purchasing power, which is affecting the current demand for PC. Gill (2002) in her article, stated that despite computer makers best effort to entice business and consumer spender with sleek new hardware, upgraded operating systems and bundle software packages, growth forecasts for the worldwide PC market have been slashed due to continuous reluctance demand particularly in United States and Canada.

Discussion and Analysis on Current Demand and Potential

Experts in market research are of opinions that PC market in U.S. and Canada is getting slightly saturated especially with older models of various brands. This scenario, in addition to economic recession play significant role in current lower business and consumer demand for PC. Notwithstanding, future market potential is likely to spring back as soon as economy improve, and consumers begin to replace old models...

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