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"Marketing with Online shopping and Advertising."
Marketing with Online shopping and Advertising.
Gelinde Cobbs

In this century, many believe technology will triple. This means that we will have more technological advances than in the past. We already have the ability to buy groceries, cars, clothing, and even houses without going anywhere. This remarkable invention is know to us as the internet. Billions of U.S. dollars is spent on online advertising and shopping every year. This is because of intergrated marketing communications. While every manager knows single focus, clear cut company strategies and selling messages are important, most firms, because of their functional organizational structures, still tend to send disparate messages to the outside world. Worse, they miss the opportunity to gain the full value for their marketing dollar that intergrated programs can provide (Schultz 3).

Purpose and Scope

From looking at statistics and percentages, and gatherings of scholary journals, its is a fact that in today's age, marketing departments of large retailers must be on the web. It would be detrimental to a company's business if they didn't offer this fast and effective way to their products. This paper will discuss the developments of intergrated marketing communications with online shopping and advertising.

Online Shopping

Competing with In-store shopping

Call it laziness, call it what you will, but more and more Americans are shopping while sitting down. Online shopping now accounts for as much as 23% of sales and the sales are growing 30%-40% a year while offline retail has only grown about 4% (Vogelstein, para.2). Catalouges are now out and the trendy thing to do is shop online. Many large retail chains are using the web to promote their store and vice versa. Barry Judge, vice-president for consumer marketing at Best Buy explains, "That's the future. In order to be world-class, we need to be the best in both the physical and virtual space" (Tsao, para.7).

Educated Customers

Wal-Mart directs its...

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