1 Northwest Case Analysis at EssayPedia.com
Essay info
Contact us
Toll-free for US only: 1-866-509-5959 Order custom essays:
Instant Quote
Type of work:
275 words/page
Price: $0
Make an order
Our Prices
14 days per page
10 days per page
6 days per page
3 days per page
2 days per page
24 hours per page
12 hours per page
6 hours per page
3 hours per page
Note: The prices are given for High School academic level. Please, visit "Prices" page for the detailed prices.
Similar essays
Write my essay on
"Northwest Case Analysis"
Northwest Case Analysis
Gabrielle Gooch
PorterÕs Five Forces Model

When relating the airline industry, or more specifically Northwest Airlines, to PorterÕs Five Forces Model there are five forces to be examined, hence the name. First off it is good to look at the risk of entry by potential competitors. With respect to this force there is a high barrier to entry due to the high cost of capital. To be a competitor in the airline industry you must first have and airplane. Airplanes are large investments that require high mechanical maintenance, and a high degree of employee competence. If you arenÕt operating efficiently you wonÕt be profiting enough to adequately maintain your aircraft and keep competent employees.

The second force of the five is rivalry among established companies already in the industry. In the airline industry this is always something that is relevant. Seeing that all airlines generally provide the same service of bringing people from one place to another it is important to differentiate. To be a competitive airline you need to offer something that the others donÕt, for instance you may focus on service and neglect low fares or focus on low fares and minimize service. Depending upon the target market for either one of these niches it is important to offer customers something that is appealing, and something they wonÕt be able to get from another airline.

The third force of five is the bargaining power of buyers. The events of 9/11 promoted negative financial trends that were already evident in the airline industry before this disaster. Buyer bargaining power as of right now is somewhat high. People arenÕt traveling as much as they used to due to widespread fear over terrorism. In general people arenÕt traveling by plane unless they have to. This leads to the dilemma of making it a bargain to fly...

Please note! This is not an example of text written by our writers! Essaypedia.com is a database of essays that were collected at open web resources. You can use them at you own risk following the citation rules below.

But we recommend you to order a custom plagiarism-free essay written just for you from one of our writers. Place an order, add your paper details and enjoy the results! You can keep in touch with your writer, check the draft of your paper and send your order for revision for free. If you are hesitating to place an order – just ask for a quote!
If you want to use this essay follow the citation rules below:
"Northwest Case Analysis." EssayPedia.com. Mar 19, 2018
View full text
essay on Northwest Case Analysis
4 (1080 words)
Plagiarism level of this essay is: 100%
Order this essay written from scratch Right Now!
Leave Your comment
Enter symbols below:
Captcha Image