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"PFIZER STRATEGY"
PFIZER STRATEGY
Author:
Sylvia Schiavoni
EXECUTIVE SUMMARY


Pfizer, one of the world¡¦s most valuable companies in terms of market value has positioned itself to become a ¡§transforming force¡¨ in the global healthcare, CEO Mckinnel tells at the annual meeting of shareholders.


On the way to become a global transforming force, Pfizer formed new ¡§Human Health Care Organization¡¨ combining three formerly separate organizations namely; Pfizer Global Research and Development, Pfizer Global Pharmaceuticals and Pfizer Global Manufacturing units. New organizational changes will allow Pfizer to effectively leverage its global scale in our most important business, human pharmaceuticals which almost account for 90% of the companies revenues derived from medicines discovered, developed or licensed for the benefit of patients worldwide. With the acquisition of Pharmacia complete Pfizer is targeting to convert from an industry leader to a transforming force in the global health care. Combined product portfolio includes 14 medicines that are No. 1 in their therapeutic categories and 12 products with annual revenue of more than $1 billion.

Company expects to submit 20 new major medicines for regulatory approval in a five-year interval. Pfizer has more than 400 projects in its discovery pipeline and is building the industry¡¦s largest library of chemical compounds.


Pfizer¡¦s consistent over-the-industry growth even in the years of recession, its emphasis on Research and Development and its high competence in adapting itself to changes in the business environment creates a promising future view on its way to fulfill its mission.


MISSION and PURPOSE


Our Mission;


We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.

Our Purpose;


We dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer, and animal health products.


INDUSTRY STRUCTURE


The pharmaceutical industry is one of the world¡¦s most dynamic and lucrative in terms of sales volume. Worth an estimated US$350 billion...

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essay on PFIZER STRATEGY
Pages:
16 (4324 words)
Comments:
1
Added:
12/04/2011
Category:
Business
Plagiarism level of this essay is: 85%
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Comments:
Gabrielle
HI, "PFIZER STRATEGY" is a topic for my term paper. Can you write my paper for me?
09/07/2008
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