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"Sarah Norton and the Wise Research - Case Study"
Sarah Norton and the Wise Research - Case Study
Adriana Alvarez

Sarah Norton is an MBA student who specializes in market research. She has one semester left until graduation and is working as a graduate assistant. She is a person with very high ethical values and she is very religious. She looks for a job in Hammonsville, where she wants to stay. She starts working for the Wise Research Corporation, a field research services company. They have offices in Dallas, Hammonsville and Tulsa. She travels to Dallas to start her training for the job and finds out that the company's behavior to the different stakeholders is very unethical. Sarah, a very ethical person with high values, finds herself in a big dilemma – should she stay with the company or better, resign from the job even though she quit her graduate assistantship.

In the situation analysis, environmental, cultural and political trends are discussed. The economy in general is not in a growing stage and the ethical behavior in business is not sufficient. Nevertheless, there is a growing trend to increase ethical behavior, and many companies and associations develop a code of ethics for their business or industry. In the second part of the paper, the problems appearing from the situation are discussed. Unethical behavior and it's impact on the stakeholders of the company lead to Sarah's decision whether to resign form the job or not. In the third part, a solution is presented which is the resignation from the job. A justification of the chosen solution follows and also an implementation strategy.


A. Environment

1. Economic conditions and trends

The economic conditions are important in this case because they are not favorable to find a job; especially not for lower managers like MBAs just graduating from college. The American industry is in the process of downsizing. In Appendix one, unemployment figures...

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