We live in an information age, our lives are continually influenced by new applications of technology. In our modern society today, we have adapted a lifestyle where technology plays an important role. Life has become so much easier with technology. We talk to each other on cell phones, send SMS messages, send e-mails, chat online, fax, have access to wireless network using computers, teleconferencing, web cam chat and so much more. Isn't this a great step that mankind has taken to make life easier. We can do so much whether it is our professional or personal life. When we look back when internet was not available, we went to the post office to mail any piece of information, while today we relax and send e-mails from the comfort of our homes, no stamps needed or no need to go to the post office just a valid e-mail address which does the job. Then came cell phones, before we had telegraph, today we have telephones then a more convenient and easy access came cell phones, just a fingertip away to make a friendly, personal or important call whether your are in your car, in the bathroom, work, or anywhere where no public phones are around. Now you can even access your e-mail from your tiny cell phone. So there has been some great improvements in technology to make life easier for us. Internet technology in particular has changed the life's of people who have access to it. We can do unlimited tasks; use the internet (cyber) as a tool to do multiple tasks like online payments instead of physically making payments, transfer funds in your bank account or from your bank account, do job applications, shop online, check your credit report, publish advertisements, do major research on any desired topic, have access...
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Greenhouse Effect The importance of the greenhouse effect was just conceived in the mid-twentieth century. "For billions of years, cosmic forces shaped Earth, and land and air coevolved at an almost inconceivably slow pace to create a climate in which human beings and other creatures could flourish." (Franscesca Lyman). Now, for the first time, humanity has the power to change the global climate. By releasing the huge amounts of carbon stored in fossil fuels over millions of years, we are distorting the natural carbon cycle. We are intensifying the natural greenhouse effect and turning it into a "planetary menace" when it actually makes human life possible. Thus, the German climatologist Wilfred Bach writes, "The carbon-dioxide problem becomes a central question for the co-existence of humans and the survival of mankind." If we do not deal with our problems now, such as global warming, the consequences will amplify and the consequences could mean our health, our life, our future. Could we, as humans, mend what we have destroyed? From the words of J.Stephen Bottum, "Constructive action begins with an understanding of what's causing the problem and what each of us can do about it." The greenhouse effect has been described by Vice President Al Gore as the potentially most dangerous environmental problem facing mankind, with consequences second only to nuclear war (The Greenhouse Trap). The greenhouse effect can be visualized as follows: Imagine the Earth has been encircled by a giant glass sphere. The heat penetrates through the glass. Some of the heat is absorbed by the Earth and some is radiated back towards space. The radiated heat reaches the glass sphere and is prevented from dispersing any further. Similarly, the Earth is surrounded by a blanket of gas which traps energy in the atmosphere. This results in the overall warming of the...
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Introduction In this century, many believe technology will triple. This means that we will have more technological advances than in the past. We already have the ability to buy groceries, cars, clothing, and even houses without going anywhere. This remarkable invention is know to us as the internet. Billions of U.S. dollars is spent on online advertising and shopping every year. This is because of intergrated marketing communications. While every manager knows single focus, clear cut company strategies and selling messages are important, most firms, because of their functional organizational structures, still tend to send disparate messages to the outside world. Worse, they miss the opportunity to gain the full value for their marketing dollar that intergrated programs can provide (Schultz 3). Purpose and Scope From looking at statistics and percentages, and gatherings of scholary journals, its is a fact that in today's age, marketing departments of large retailers must be on the web. It would be detrimental to a company's business if they didn't offer this fast and effective way to their products. This paper will discuss the developments of intergrated marketing communications with online shopping and advertising. Online Shopping Competing with In-store shopping Call it laziness, call it what you will, but more and more Americans are shopping while sitting down. Online shopping now accounts for as much as 23% of sales and the sales are growing 30%-40% a year while offline retail has only grown about 4% (Vogelstein, para.2). Catalouges are now out and the trendy thing to do is shop online. Many large retail chains are using the web to promote their store and vice versa. Barry Judge, vice-president for consumer marketing at Best Buy explains, "That's the future. In order to be world-class, we need to be the best in both the physical and virtual space" (Tsao, para.7). Educated Customers Wal-Mart directs its...
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Management 4322 Professor Chao, Chiang Jin Chung Tina Fogg Marie Desimone Richard Lee Claudia Rubino Francesca Vicari Online Banking (Citibank) INTRODUCTION The use of computers and Internet in today's society makes life much more convenient for everyone. This case proves the point that online banking as services are becoming more trusted with the increase in popularity. Also, consumers are finding financial services more suitable with Internet banking. Thus, as result, online banking is spreading like wildfire. As the number of consumers using the Internet expands, banks have to keep up with the demand and provide quality products and services online. Along with this, many users of online banking feel a sense of freedom that these new services offer them. Due to some of its benefits, financial services have never been as simple as they are with online banking. One key advantage, among others, is that consumers can access their accounts from any computer with the Internet around the world. However, like anything else, online banking has its disadvantages as well as advantages. LITERATURE REVIEW What is Online Banking? Online banking is just what it sounds like. You access a bank's web site over the Internet and enter a user ID and password. This gives you access to your account information over a secure server. Service for online banking is available 24 hours a day, seven days a week. You no longer have to rush to the bank at lunchtime or stand in line-ups in the bank or at the ATM, just to find out information about the availability of your funds. While a number of the largest banks have gone to the Web and introduced free online banking to attract new customers and allow existing consumers to manage accounts online, not much else has changed, according to Bankrate.com's fifth semiannual Checking Account Pricing Study (Buckham). Some online banking services are free while others have...
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America Online The internet, what was once a small computer network used by scientists and researchers, has become very popular over the years. Over 147 million people now use the internet worldwide and 79 million of them live in the United States (Corrections Today, 1999). Both computers and the internet are very accessible for the majority of society. The internet can be accessed at jobs, schools, and in homes for a very cheap price of $20 a month or even less for unlimited access to the internet. For most students, access to the internet is free so the majority of the users in the United States do not find themselves paying for internet service. The internet provides us with unlimited information and is a very popular form of communication for people throughout the world, especially in the U.S. The great thing about the internet is that all communication is instantaneous. The internet offers service 24 hours a day anywhere in the world, so anyone can have access to it anytime and anywhere. All someone needs to do is simply press a button and the amount of information that you can access is limitless. People communicate on the internet through chat rooms, e-mail, mailing lists, and mainly through web sites that people create. The possibilities are endless with the internet and they will continue to grow more and more as the amount of users increase. The users of the internet range from little kids to teenagers and all the way up to the elderly. It does not matter how young or old you are, anyone has access to the internet. Another aspect of the internet is that there are no limitations set on the use and content of what can be found online. This is a positive feature but there is also a...
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Although the basic definition of online marketing as written in the Marketing Management book by Kotler remains the same till this day, many of the processes are no longer that applicable to the local scene. First of all the Philippines has no online commercial service like AOL. Some companies have tried in the past such as GOL Philippines a Korean company, which tied up with the local ISP Mozcom, but they all failed in creating the mass number in order to be a profitable community. Kotler used the term electronic storefronts, which connote a 'store' selling a merchandise or service, such as Amazon. He writes that " many home pages serve as electronic storefronts that offer users a wide variety of information." A more appropriate term in the context of Online Marketing being discussed would be an Online Portal or Gateway since the company website could act as a 'doorway' to information, catalogues, company news and reports, brochures, company employment, community discussion, and a lot more. Many local companies who tried selling their Online Marketing services failed having just copied western ways and not able to fast adapt to what the local culture demanded. There was a Philippine Marketing newsgroup formed in order to discuss and learn about trends in online marketing. Sad to say it was just good for two years and nothing much happened despite talks of having IAB approval and the like. The list owner from International Data System (selling online info) had to move out of the dotcom business. His co moderator, marketing in charge of DFNN moved away from his online marketing task in the company. DFNN then sold a large part of its content to INQ7.net and this is now known as INQ Money. It is only INQ7.net, which is still successfully able to maintain its reputation as a...
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Case Study The Organisation : The University of the West Indies providing a service for over ten thousand students The objective is to identify the use of telecommunication and network systems and the impact on management systems in achieving its strategic objectives. Specifically the University utilises telecommunication and networking in the following areas: „« Online registration 2002/2003 using UWI website via the E-mail service „« LAN „« WAN „« Teleconferencing „« Distance learning The projected benefit of the use of the telecommunication and network systems to the organisation are: ƒæ Online registration ¡V The registration process must be efficient and effective as possible eliminating long lines, data must be processed quickly and accurately and ensure a smooth transition from registration to classes. ƒæ LAN ¡V The objectives were to provide a unified campus through increase communication, feedback from customer and staff, keeping the campus informed on events and training ƒæ WAN ¡V This linked the three campuses to provide efficiencies and cost savings by using similar finance and administrative packages, capitalising on synergies and being able to customize service across campus. ƒæ Teleconferencing and Distance Learning ¡V To expand teaching to non campus and remote areas and increase communication and collaboration within the region. Difficulties in the implementation of a telecommunication and network systems that matches the requirements of all stakeholders. „Ï Online registration ¡V The system failed as a result of management¡¦s inability to assess the requirements of the system and the competencies of the staff. Although the system was tested when implemented the bandwidth used was insufficient for the number of users online. „Ï LAN ¡V Not customer focused. The Health Service unit competitive advantage is its pricing policy, yet it is not being maximised using the LAN. „Ï WAN ¡V Difficulty of the different management to establish a unified approach with regard to policies , fee etc „Ï Teleconferencing and Distance learning ¡V The quality...
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For many people their first attempt at creating a business website - whether it is to generate leads, sell products, or provide access to secure information, is a complete failure. I'm sure that you've heard the statistics - some 98% of online businesses are not profitable. The question is, what can you do to insure that you fall into the top 2% of websites online? ======================================== Understanding the Nature of the Internet ======================================== The biggest thing that online marketers seem to fail to comprehend (or at least they choose to ignore) is simply the nature of the media that is the internet. There are millions of sites online. Unless you are creating a huge portal site which provides current news or stock quotes or a free repeatable service such as hotmail that people will need to come back to every day, most people will only ever see your website one time. Because of this, your website needs to be a direct response advertisement for your product - the internet by default makes you a direct response marketer. What does that mean? It means you need to focus on getting an immediate action from your customer - and it can only be one of two things: 1. a sale 2. their email address If you are trying to do anything else with your website (such as branding, god forbid...) you are simply throwing money out the window. This is the first thing that you have to know about internet marketing if you truly want to succeed. ======================================== Understanding Your Stats and Conversion ======================================== Understanding that your website is a direct response advertising business makes business online very simple. Direct response marketing is one of the easiest techniques available for generating huge profits on a continual basis. Why? Because it all comes down to two things: 1. Your Traffic (how many people see your site) 2. Your Conversion Ratio (how many of those people buy your product) We will talk about generating traffic to your website later in this course, for now we are just going to talk about a basic understanding...
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Why do teenagers always like to chat online? Most of them like to chat online because it's a fun activity for all kinds of people. Girls and boys enjoy chatting with their friends. Sometimes they go online for many different reasons. Most teens in high school or middle school love to chat with their friends online all the time. People chat online because they want to meet new people. Sometimes it is very dangerous to meet new people online because we don't know what they look like. Online chat is a fun hobby for teenagers and to people at all ages. AOL is a common place where teenagers chatting online. The internet is a worldwide thing. Everyone uses it. Chatting online is not only for teenagers but for everyone who wants to chat. Teens chat with their friends everyday or every weekend. Sometimes people chat online with their long distance friends who live far away from them. Online chat is a common thing to anyone. I chat online with my friends every weekend. I use AOL because all my friends use it. Sometimes I use Yahoo Messenger to chat with my family members who are still in Vietnam but I don't use it a lot. Every country uses the internet because it's a worldwide thing. Everyone use different programs to chat online such as: AIM, YAHOO, MSN, or ICQ. The bad thing about chatting online is meeting new people. Some people are very lonely; they want to meet new people. It's very dangerous to chat with people that you don't know. Meeting strangers online can be very dangerous and very risky because some of them can be bad or they have criminal records. You never know what's going to happen. There are many cases about this in the United States. Some teenage...
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