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TABLE OF CONTENTS Page Introduction…………………………………………………..……………….……….. 2 Discussion………………………………………………………..………………………. 4 Conclusion…………………………………………..…………………………….……… 17 References…………………………………………………………………….………… 17 Appendix………….………………………………………………………………………. 18 INTRODUCTION In this millennium, business organizations are continuously facing multitude of competition. Companies must deal with challenges such as how best to approach their rivals, rapid technological change, the emergence of new industries and serving their customers. Thus, to survive and succeed in this millennium, the need to build and sustain competitive advantage will be greater than ever. Airline industry is a highly competitive industry. Nowadays, in order to survive and develop, more and more airline companies are searching for competitive advantages. Generally, for an airline company, competitive advantage can be gained through two ways: improving customer service and cutting down operational costs. In this project, the focus will be on how international airlines companies achieve competitive through quality of service and lower cost. First, British Airways' service strategy will be discussed. Second, Southwest Airline's low cost strategy will be considered. After looking at these two parts, a summary of the competitive strategies will be highlighted and commented on. DISCUSSION I. How competitive advantages is gained through service British Airways is the world's largest international passenger airline. Operating more than a thousand flights a day to 160 airports worldwide, it has a fleet of over 300 aircraft and a workforce of 60,000. In the highly competitive airline market, customer service is a key differentiator. The British Airways reputation has been built upon quality service provided by dedicated workforce. To continue to improve, the airline developed goals and values fundamental to achieving its mission including the provision of personalized service to its most valued customers. British Airways regards the whole process of obtaining travel information, booking, ticketing and checking in at the airport as important parts of the entire travel experience. E-ticketing: British Airways was one of the first airlines to offer electronic ticketing in 1997. Electronic ticketing replaces the paper ticket with a...
pages: 7 (words: 1870)
comments: 1
added: 12/09/2011
Music of the 60'sThe Sixties were an exciting revolutionary period of time with great social and technological change. Some people called it the “decade of discontent” because of the race riots in Detroit and La, and the demonstrations against the Vietnam War. Other people called it the decade of “peace, love, and harmony”. It was called this because of the peace movement and the emergence of the flower children. (Britannica) The sixties were about assassination, unforgettable fashion, new styles of music, civil rights, gay and women's liberation, Vietnam, Neil Armstrong landing on the moon, peace marches, sexual freedom, drug experimentation, and Woodstock. All of these components caused a revolutionary change in the world of popular Music. The beginning of Rock and roll started with The Twist. by Chubby Checker This song changed our dancing moves. Other dance songs that helped this period of rock and roll along include: The Mash Potato, The Monster Mash ,the Pony, The Swim, The Jerk, The Monkey, and The Hully Gully. The first New York white rock star was Dion. He was the lead singer of the band the Belmonts. He was one of the the few rockers in his generation to evidence serious artistic growth (Unterberger). He moved into Country Blues, and Dylan material with sensitivity ,but drug problems slowed his progress until the late 60s. He made a comeback as a folk-rock singer with his song Abraham ,martin and John. Dion was one of several Italian-Americans to make important pop rock in the 60s. Other big American Rock groups of the 60s include: The Beach Boys, the four Seasons, and Frankie Valli. They had songs which included Sherry, Walk like a man, Candy Girl, Dawn, and Rag doll. Joey Dee was the most popular white twist artist of the 60s with his hit...
pages: 5 (words: 1367)
comments: 1
added: 03/16/2011
Why was British rock music so successful internationally in the 1960's. Just whom do we attribute the modern era of music? The answer to these questions is quite simple, the British. Their influence on American musical life has left a lasting indention—one that will probably live forever. During the 1960's, there was a drastic change that occurred in music worldwide as people began to stand up for their beliefs and unite for the common good. The young people of the day were dubbed baby boomers and were quite possibly the largest and most influential force in the world. No one could have predicted the emergence of so many successful groups from England's underground and mainstream. Groups like the Beatles and Pink Floyd typified this international movement of the British invasion of music into the world cultures by invoking a large fan base and initiating a new drug culture. The British invasion began internationally in the early 1960's as bands like the Animals and the Rolling Stones entered the United States. These bands entered on what could be called the first wave of the British invasion internationally. One reason they were so successful is that they took a familiar American rhythm and blues sound and expanded on its wide range of instruments and vocals. They took a chance in leaving England to play abroad, but ultimately they paved the way for other British rock bands to break the international barrier(4). Meanwhile, in Liverpool, England, a new group was forming that would change the face of rock forever. They called themselves the Beatles and their names(John Lennon, George Harrison, Paul McCartney, and Ringo Starr) would be forever engraved in the minds of people for generations to come. They began a new era of music in which they added melody to rock, accompanied by meaningful...
pages: 5 (words: 1332)
comments: 1
added: 12/03/2011
Chapter 11 Election of 1800-211,212- Jefferson won the election in a close tally. The Election of 1800 was revolutionary because of the peaceful and orderly transfer of power on the basis of an election whose results all parties accepted. 12th Amendment-211,212- Through a technicality in the 1800 election the presidential candidate and Burr, his vice presidential running mate received the same number of electoral votes for the presidency. Under the Constitution the tie could be broken only by the House of Representatives. The 12th amendment reconstructed this technicality. "We are all Republicans we are all Federalists"- Was Jefferson's key statement in his inaugural speech in 1800 which meant that even though we are from separate political parties we are all still citizens of the U.S and overall we have the same goal of bettering the nation for years to come. Hamiltonian System-194- Hamilton's plan was to shape the fiscal policies of the administration in such a way as to favor the wealthier groups, they in favor would lend the government monetary and moral support. Hamilton needed confidence from the people so we urged Congress to "fund" the entire national debt at par which was $54 million. Hamilton also wanted to shift the attachment of wealthy creditors from the states to the federal government, which would chain the states more tightly to the federalist cause. In order to get additional revenue Congress made an excise tax on domestic items notably whiskey. It was now 7 cents a gallon. Overall the Hamiltonian System was Hamilton's system to get the U.S out of debt. Judiciary Act of 1801-216- The Judiciary Act of 1801 was one of the last laws passed by the Federalists. The Act created sixteen new federal judgeships and other judicial offices. Midnight Appointments-216- President Adams remained at his desk until nine o'clock in the evening of...
pages: 5 (words: 1327)
comments: 1
added: 12/06/2011
The Freedom of the city is a nice play where there are three xchractaters locked in the guildhall trying to escape the british and the soldiers on the march/ its very sad to see the poor society in the 1970's that Lily, Michael and Skinner live in. their poverty stricken lifestye is hard to endure. Lily has eleven children and lives in a very small apartment. she is without many basic commodities and she is very positive about hder life and her children/ she is the sole breadwinner and she is very fair to her family. she looks after both michael and skinner who are younger and has a maternal instict. its skinner who is aware of their fate before they leave the guoldhall to confront the soldiers. life is about enjoyment in the mayor's chamber. Micheal is very scared of the british aristocracy and believes that justice and freedom are attainable through good behaviour and by protestuing silently. it is set in derry otherwise known as Londonderry ireland and is based on the events of Bloody sunday where thirteen unarmed demonstrators were shot by the British police after a public protest for human rights. the play is written by brian friel and he has included the additional perspective of Dodds and the Judge in the judicial ionquiryr asdhsdfglwdg sdgulsdgfsdfl sdulsdfgu;ds; sduiosdghwe; sdueu sueu the yes and yes the and yes thanklu. the three do not achiev justice and equality through their protest and lily marches for declan. the the the freedom of the city is a play by brian friel and is set in Ireland during the civil rights protests...
pages: 1 (words: 271)
comments: 0
added: 01/24/2013
Prior to the arrival of Europeans in Canada, the area was inhabited by various peoples who came from Asia via the Bering Strait more than 10,000 years ago. The Vikings landed in Canada c.AD 1000. Their arrival is described in Icelandic sagas and confirmed by archaeological discoveries in Newfoundland. John Cabot , sailing under English auspices, touched the east coast in 1497. In 1534, the Frenchman Jacques Cartier planted a cross on the Gaspé Peninsula. These and many other voyages to the Canadian coast were in search of a northwest passage to Asia. Subsequently, French-English rivalry dominated Canadian history until 1763. The first permanent European settlement in Canada was founded in 1605 by the sieur de Monts and Samuel de Champlain at Port Royal (now Annapolis Royal , N.S.) in Acadia . A trading post was established in Quebec in 1608. Meanwhile the English, moving to support their claims under Cabot's discoveries, attacked Port Royal (1614) and captured Quebec (1629). However, the French regained Quebec (1632), and through the Company of New France (Company of One Hundred Associates), began to exploit the fur trade and establish new settlements. The French were primarily interested in fur trading. Between 1608 and 1640, fewer than 300 settlers arrived. The sparse French settlements sharply contrasted with the relatively dense English settlements along the Atlantic coast to the south. Under a policy initiated by Champlain, the French supported the Huron in their warfare against the Iroquois; later in the 17th cent., when the Iroquois crushed the Huron, the French colony came near extinction. Exploration, however, continued. In 1663, the Company of New France was disbanded by the French government, and the colony was placed under the rule of a royal governor, an intendant, and a bishop. The power exercised by these authorities may be seen in the...
pages: 6 (words: 1505)
comments: 1
added: 11/26/2011
The road to liberty was a rocky one for the United States of America. A revolutionary war decided the fate of this nation. The colonists won the war, not only with the help of weapons and fighting, but also with the aid of great minds such as Thomas Jefferson, Patrick Henry, Thomas Paine, and others. Those founding fathers of America were able to convince the people in the colonies that a revolution was needed and that without one the nation would not progress any further, and eventually would reach a downfall. With the help of essays, documents, speeches, and pamphlets they achieved their goal and an army was organized. Thanks to them the people in the colonies knew why they were fighting the redcoats. They gave the settlers a will to fight for a new nation. Patrick Henry's "Speech in the Virginia Convention," Thomas Paine's "Common Sense," and Thomas Jefferson's "Declaration of Independence" all had a common purpose. Their purpose was to convince the colonists that a war was inevitable, to explain why the colonists should fight the British, and to give the reasons for breaking away from the British Empire. In the speech to Virginia Convention, Patrick Henry stated that America had been trying to peacefully separate from Britain for ten years, but all the British Crown did was accumulate soldiers and navies around or on the territory of the American colonies. Patrick Henry explained that all this aggression from the British was purposely forced towards America. He said, "They are sent over to bind and rivet upon us those chains which the British ministry has been so long forging." To show that America tried to negotiate a peaceful separation, Patrick Henry, who was a very talented speaker, presented many arguments that show that Britain was avoiding all petitions, did...
pages: 4 (words: 978)
comments: 0
added: 12/29/2012
Hobbies Hobbies differ like tastes. If you have chosen a hobby according to your character and taste you are lusky because your life becomes more interesting. Hobbies are divided into four large classes: doing things, making things, collecting things and learning things. The most popular of all hobby groups is doing things. It includes a wide variety of activites, eveerything from gardening to travelling and from chess to volleyball. Gardening is one of the oldest of man's hobbies. It's a well-known fact that the English are very fond of gardening and growing flowers, especially roses. Both grown-ups and children are fond of playing different computer games. This is a new hobby but it's becoming more and more popular. Making things includes drawing, painting, designing. Two of the most famous hobby painters were President Eisenhower and Sir Winston Churchill. Almost everyone collects something at some period in his life: stamps, coins, books, records, postcards. Some collections become so large that they are housed in museums and galleries. Snowboarding is also a way of life, with its own equipment, style, music, clothing and even language. Youth problems All people nowadays have problems and young people are not an exception. Perhaps they have even more. First of all teenagers want to show they're different so they react not only against their parents, but against their older brothers and sisters too. This kind of situation is unfortunately quite common. Young people are in some way lost. We live in difficult times and sometimes they have a rather negative view of life. They keep trying to find ways to enjoy themselves. Although everybody know drugs are dangerous there are many teenagers who have become addicted to them. Some young people take drugs because they help them feel good, some because they lonely or they want to escape from their problems. In my...
pages: 3 (words: 556)
comments: 0
added: 01/28/2012
Gulliver's Travels Coursework - From your study of Gulliver's Travels. Show how Swift Uses Language for Satiric Purpose, to 'lash the vice' he Finds in the World. Gulliver's Travels may have been seen as an adventure story by a few misguided individuals, but it is a satirical novel. Swift wrote the book in order to allow people to understand the overall tribulations that were in the British government and British society at the time and to comment on the blemishes of the human race in general. These ranged from hypocrisy to down right pettiness and stupidity. Swift achieved these things through the wonderful use of satire. The novel is a compilation of four books, where in each book, Gulliver lands on a different island with a different or otherwise similar race of creatures or people. This landing on different islands allows Gulliver's perspective to be changed continuously from book to book. Through his perspective changing, Swift uses satire where his objections to the British government and / or the overall human kind come into view. What emphasizes the satirical points is the fairly emotionless language that is used in each book. The reason it emphasizes the points, is because of the style in which it is written, forces us as readers to realize or comprehend problems with the statement, opinion or description that Gulliver makes or otherwise made by someone else. In Part I, where Gulliver arrives on Lilliput by shipwreck, he is taken prisoner on the beach by a civilization of six inch tall people who believe themselves to be the most powerful nation in the world. Gulliver comes to see these people of course, as petty and stupid. What Swift is satirizing in this part of book is the pettiness of the Britain its officials and its patrons. Swift is...
pages: 8 (words: 2079)
comments: 1
added: 11/08/2011
On this day, one hundred and fifty years ago, a boy discovered the great achievement of the internal combustion engine. This engine burned fuel in order to power its main purpose of operation. The British boy knew only one thing, that the world would never be the same. At the same time America was making its own advancements in crop tending and manufacturing raw materials. During the 19th century many people started to evolve economically. The Industrial Revolution, which started in Britain, made advancements that we know and use today. Many differences between America's Industrial Revolution and Britain's revolution still effect people today. Britain became the most depended on country on earth along with America at the turn of the 18th century. The similarities; however, between America's revolution and Britain's were all social and economical. The first reason the Industrial Revolution started in Britain is because Britain needed a more effective ways of manufacturing its products. America was the answer; America was made of natural resources and other goods that would help Britain. America would sell its goods to Britain and would profit off the sell. The British in turn resold the manufactured goods to America, and profited from the colonists. The British made millions of dollars off the Americans, in effect bankrupting them. The British also supplied more jobs to the public at low pay and long hours. The British merchants turned on the laborers and forced them to work in dangerous environments. The American Industrial revolution was quite the same. The revolution started much later and had a bigger impact on the economy. Like the British revolution, more jobs were available and the population was growing. In both countries labor unions were forming in order to protect the laborers. Congress allowed labor unions as long as they side with Congress on...
pages: 2 (words: 396)
comments: 0
added: 02/06/2012
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