“I love you, because in my thousand and one nights of dreams, I never once dreamed of you.” As most typical love poems start, all of them start with similes of live and what one would do for the satisfaction for love. Luis Lorens Torres wrote this poem about love because he must have been in love. This poem is very descriptive and would be difficult to make up if Torres was not in love. “I looked down paths that traveled from afar, but if it was never you I expected.” Looking back at Luis Lorens Torres life, he sees that nothing that he has ever done would come close to his feeling when he met you. “ Love me that way, flying over everything./ and , like the bird on its branch, land in my arms only to rest, then fly off again.” This poem like others where the poet describes his love to animals and compares the animal in a difficult situation where love would be the only way out for the bird. “Be not like the romantic ones who, in love, set me on fire. When you climb up my mansion, enter so lightly, that as you enter the dog of my heart will not bark?” Torres, in a sense alters himself from all the other love poems by being in a different animal situation. He portrays himself as an animal and says that the animal is within himself and it would be up to his lover to unleash the “beast” in him....
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Thin is in. Many companies, regardless of their products, use unrealistic looking models in their advertisements. They try to make a connection between beauty and their products. It’s done in TV ads, on Magazine covers, and in magazine ads. In the last couple of decades the importance of beauty has become more prevalent in society. As sexier ads became more acceptable the models started to shrink in size. The models now used are on average are 5’8” a size 4 and weigh 120lbs. This is what advertising companies portray as beauty, although really less than 1% of the population is that size. Thin instead of curvy is now seen as beautiful. Models are often viewed as the ideal female body type by both men and women. They use women's insecurities and need to be beautiful to sell their products. This type of advertising sends the message that this is what beautiful people look like, some ads even go as far to suggest that fat is being fat is unacceptable and that message can have detrimental effects on society. Most clothing companies advertising campaigns use super skinny models in their ads. These ads are stereotypical of today’s superficial society. More and more emphasis is being placed on appearance. The advertisers use these models because the clothes look good on them, which then make their clothes look appealing and help them to sell. If an overweight person were to model the same clothes they probably wouldn’t look as good to the reader. This is because society has become obsessed with thinness; which in part is due to these thin models are being held as the standard for beauty. These ads are everywhere; in fact it’s hard to find a magazine that doesn’t contain these ads. The real challenge would be to try to find...
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Being Yourself and Not "Madison Avenue"It is amazing to find how strongly advertisers and society in general tout their products. I am using this time to examine the effects of advertising in both commercial and print. How the media affects our self-esteem, the increase of violence against women and children, and whether advertisers add to our own demise, in spiritual growth, financial, and in being safe. Everybody wants what the "Jones's" (your neighbor, a co-worker, etc.) has, they want the flashy look of Madison Avenue where the rich tout their money and the women in their thinness are painted to look healthy. Before this assignment, I would glance through my monthly issue of Cosmopolitan and not notice how the advertisements kill my self-esteem. We have small boobs and need to change them(see ad for Be Your Best), we are obese and need a special pill or potion, to selling us a car to make us look sexy to the opposite sex(Toyota Rav4.) In addition, if that is not enough, they tell us our children are obese and they need a pill or a potion too. (See ad for Pedia Loss.) Avon has a new formula called Cellu-Sculpt. that takes "...an inch off your thighs in four weeks." And Botox Cosmetics sell toxins to make you look young into late life, "We promised to grow old together, not look old together." The ad shows an attractive pair, and he can clearly get his arms around her as he snuggles her close. Ads for products like Metabo-Life, Zantrex-3, Chinese Diet Tea, and Triple Lean-3 claim to help you lose weight and keep your energy. Moreover, there are even formulas to help you perform in the bedroom like Fabulously Female or Masculine Male, found in advertisements though mass medial like Cosmopolitan, as if a...
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How does advertising work? There are numerous ways through which people are persuaded to buy their necessities or even luxuries. It is especially through these persuasive actions of the marketers, publicists and producers that advertising " an active strategy of selling and marketing" (P. Falk 1997:65 in Buy this Book) became the means of selling the products. However, since humans are complex beings having many different habits and patterns, it is of utmost importance that these patterns and habits are identified and understood for efficient advertising. Thus, it is through the Manchester model that in this essay I will attempt to argue some aspects of advertising, which does not only revolve around simple TV ads but also draws from production through to reception. I will also argue that advertising does encounter difficulties that I will review as its criticisms. I therefore will not be using the Hypodermic Syringe or Two Step-Flow model to analyze advertising. Paul Taylor et al writes "advertising agencies normally prefer a market research classification which groups people along occupational lines which reflect consumption patterns, spending power and life styles". (P. Taylor et al 1995:31). In other words producers and advertisers are not simply producing for everyone but for different segments of people within the audience. It is for this reason that the way in which people consume and spend is of great importance to the advertisers and producers. This is because it helps the producers to make their advertisement the most efficient. We can illustrate this argument using the example below and simultaneously exploring the way in which advertisements are produced. (P. Taylor et al 1995). In production the aim is to indulge people to buy the idea or product. Sometimes the product or idea is manufactured so as to openly advertise its related item such as in the...
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All nations should help support the development of a global university designed to engage students in the process of solving the world's most persistent social problems.Social Issues
"All nations should help support the development of a global university designed to engage students in the process of solving the world's most persistent social problems. "In a modern society, there are many complex questions, this passage's suggestion is a good advice, but it is not practical. First, depending the student to solve the world's most persistence social problems is impractical. The student's purpose in a university is to learn some basic knowledge and have some preparation for their future work, and the university's duty is to teach them such knowledge and the basic living ability. we can not say the student do not want to have such research, but they are just lack of such ability. Nevertheless maybe there are some very excellent students or the graduate students can do such research, but it is incommensurate with the spend for building a large global university. Second, the idea that just one large global university can solve all persistent social problem is ridiculous. It is not a easy work to build a university, they need a large square of field, build many teaching buildings and the student's dormitories. And they also need recruit many famous teachers and attract students to study in their school. All these will cost a lot of money, any beneficial research will happen in several years later. It is better to spend this money to establish many social problem research centers in many existed different universities, We can invite many famous scholars from different countries as long as give the best research condition. The result will be better than establish another university, we can save a lot of money too. Third, the government's role is important in solving any persistence social problem. In many countries, we need the government's corporation to treat the social problem. such...
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Plato once said, "Music gives a soul to the universe, wings to the mind, flight to the imagination…and life to everything." It is important for every student to receive a worthwhile education. We all agree that basic subjects such as mathematics, history, science, and language are very important parts of the curriculum, but most tend to forget about another important part: music education. Music is a very important part of every student's education. According to the Music Educator's Journal, beginning more than 150 years ago, the importance of music in America's schools was emphasized by the efforts of what many call "the Father of Music Education", Lowell Mason. Lowell Mason was certainly one of the most effective advocates for public school music education. Music should not be viewed as just an extracurricular activity. Today, I would like to talk about why music should be considered a very important part of the education curriculum at all of America's schools and why funding is just as important for music programs as it is for sports and other activities. Music should be considered a very important part of the education curriculum program at all of America's schools. Lowell Mason believed that music was a gift from God and that it had to be nourished in education in order to reach the rest of the world. He played a very important part in getting music education recognized as an important part of a child's education throughout the United States. The College Board identifies the arts as one of the six basic academic subject areas students should study in order to succeed in college. Arts education also brings together varied cultural and diverse ethnicity, thereby expanding the walk of every classroom. The great thing about music is that it benefits the students in all of...
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Music of the WorldSocarras started by playing the Cotton Club and in black revues, recording the first flute solos jazz with Clarence Williams, Sidney Bechet's and Louis Armstrong's producer. Once he had built up a reputation, he founded a big band that mixed classical music, Cuban rhythms and jazz. His music was a total novelty at the time, and one contemporary American critic wrote of the savage intensity" of the band's rhythm section. Although Socarras was black, he overcame racial barriers in many clubs that had previously been closed to coloured bands, taking his tropical drums as far afield as Illinois and Nebraska. The Puerto Rican trombonist Juan Tizol also embarked on an American jazz career, joining the Duke Ellington orchestra in the late 1920s. For Ellington he composed the first Latin jazz numbers, Caravan and Perdido. He also introduced his boss to the structure of Cuban music which, unlike jazz which allows its soloists complete freedom of invention, is based on a very precise superposition of rhythms, each of which has its own particular part to play in an acoustic tapestry that is constantly changing. The conga follows one predetermined line, the bongo another. Bass and plano both also make their own contribution to the polyphonic rhythms. Whatever notes they may be playing, Cuban musicians must respect a particular style of phrasing that neophytes (and even experienced jazzmen) often find hard to pick up. Other American bandleaders, among them Chick Webb and Cab Calloway, fell for the charms of the bolero, guaracha and rumba-all three of them Cuban imports. In turn, jazz made its first tentative incursions into Cuba. Duke Ellington went to Havana in 1933, and American-style big bands began to be formed there. But New York in the early 1940s was the real home of the fusion of jazz...
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The Structure and Style of Renaissance Music In the Renaissance period, composers began experimenting with harmony in their work. Imitative polyphony, monophonic solo and polychoral music was the main style in the Renaissance. Imitative polyphony is when all the voices in a piece of music move at the same speed and share the development of the piece in a way that later became known as Fugue. Polychoral music is similar to polyphony but is written for choirs, usually to be sung in church. Monophony is simply a solo piece with one line of music and, naturally, one voice. Medieval and Renaissance styles differ in the way the music is written as well, in the order it’s written. Medieval composers built the music up layer upon layer, whereas Renaissance composers often preferred to write all the parts simultaneously, and blend them together rather than contrast them. There is a lot of emphasis on texture in polyphony music. Specific instruments were chosen because they had a certain texture in their sound and the composer would use that texture to compliment other textures within the piece. Renaissance Instruments The Renaissance saw many new instruments as well as old ones remaining popular. Different composers preferred to write for different instruments predominantly, but the basic availability remained pretty much the same. These are the main instruments that were used in Renaissance music: The Lute The lute is the ancestor of the modern day guitar. It held the highest respect of all instruments during the Renaissance, both as an accompaniment and as a solo instrument. It could be played with a plectrum but the best lutenists used only their fingers, giving a very distinctive, very expressive sound. Although the greatest repertoire for the lute is from England, the finest lutes came from Italy. The delicacy of the sound is reflected in the light...
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The Baroque era extended from late Renaissance and early Classical periods between 1600 and 1750. The origin of the term "baroque" comes from Portuguese and refers to an "irregular shaped pearl". The era of Baroque music was an age of brilliant progress of knowledge. It was also known for the age of the scientific discoveries of Galileo and Newton, and advances in math of Descartes, Newton, and Leibnitz. Baroque time period included production of some of the greatest music of all time. There was three periods in Baroque music. In early Baroque style two ideas prevailed; one is the opposition to counterpoint and the most violent interpretation of the words, realized in the emotional recitative in free rhythm. The harmony was experimental and pre-tonal. Vocal music was in the leading position. In the formation of the Baroque style Italy represented only one limit, which influenced primarily in the development of vocal monody. The other pole was England, which influenced the development of abstract instrumental style that spread all over the Europe. The middle Baroque period brought all the bel-canto style in the cantata and opera, and with it the distinction between aria and recitative. Musical forms began to grow and contrapuntal quality was reinstituted. Chord progression was governed by an undeveloped tonality along with modes that were reduced to major and minor. The last period, which is the late Baroque style, is different by a fully established tonality that helped to regulate chord progressions, dissonance treatment, and the formal structure. The contrapuntal technique culminated in the full combination of tonal harmony. Also the concerto style appeared with emphasis on mechanical rhythm. Vocal music was now dominated by instrumental music. However, the modern revival of Baroque music is limited almost exclusively to works in late Baroque period. The idea of dualism is probably what...
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SYNOPSIS This paper takes a look at innovation drawing from the worldwide music industry. The music industry is currently facing a slump in its sales and dropping revenues worldwide. This paper traces the effects of evolution of disruptive technological innovations like Napster and subsequent technologies. Napster as a community file sharing peer-to-peer application defied the traditional physical music distribution system. The paper attempts to throw light on the subsequent fallouts of the Napster effect, documenting the music industry's dilemma and exploring a possible distribution model for the future. Such a model would anticipate the future changes like a wireless age, accelerating technology and focus on a community-based model. Also an attempt has been made to look at technological innovations as apart from firm-driven innovations. These technological innovations are capable of changing the industry complexion and are essentially freelance in nature. THE CHANGING TECHNOLOGY ENABLED WORLD… The I-Pod, the mp3 technology, mobile music devices… Information, entertainment and communication anytime, anywhere, on the move… Welcome to the wonders of the telecommunications era. The era of technological innovation that spurs business innovation. In the last decade technological advances have changed the way businesses function; the prime mover of the technology being the information technology and the proliferation of the Internet. Consider another scenario. At 56kbps modem speeds all it takes to download the whole new Eminem single takes 20 minutes. And the vintage works and less seen or heard collections like those of John Lennon's Lost Weekend are up on E Bay for auction. Amazon.com has a catalogue of CDs to rival any music showroom and has a regular clientele as well. Fans swap music online and critique it online. In a nutshell like any other industry the worldwide music distributing and publishing industry is in a state of flux. The community that buys this music is moving online....
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